Apple’s review process is infamous within the independent developer community. With its inconsistent approach to approval and rejection, apparent skirting around the rules for big players, and its notoriously vague rejection reasons. According to a survey 54% developers said it was the most frustrating thing about developing for iOS.
Total Percent of App Rejection
58% : Belongs to top 10 %
48% : Other reasons.
Top 10 reason during ending August 28, 2014
14% More information needed
8% Guideline 2.2: Apps that exhibit bugs will be rejected
6% Did not comply with terms in the Developer Program License Agreement
6% Guideline 10.6 : Apple and our customers place a high value on simple, refined, creative, well thought through interfaces. They take more work but are worth it. Apple sets a high bar. If your user interface is complex or less than very good, it may rejected.
5% Guideline 3.3: Apple with names, descriptions, or screenshot not relevant to the App content and functionality will be rejected.
5% Guideline 22.2 Apps that contain false, fraudulent or misleading representations or use names or icons similar to other Apps will be rejected.
4% Guideline 3.4: App name in iTunes Connect and as displayed on a device should be similar, so as not to cause confusion.
4% Guideline 3.2 : Apps with placeholder text will be rejected.
3% Guideline 3.8 : Developers are responsible for assigning appropriate ratings to their Apps. Inappropriate ratings my be changed/deleted by Apple.
2% Guideline 2.9: App that are “Beta”, “Demo”, “Trial”, or “Test” versions will be rejected.
I hope this will help you while submitting your new iOS App.
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